CES MACH-E LOOP

One of my first tasks at my last agency job was creating what was to be a looped animation of the FordPass app’s capabilities with the new electric Ford Mach-E. This animation featured UX footage that was captured and then manipulated into the final product you see before you.

This animation was presented at the Ford stand during CES 2019 in Las Vegas, NV. Over 175,000 international attendees turned up at this event and passed by this stand, in what was perhaps the biggest person turn out at an event before the dreaded….. Covid-pandemic! Our lives were never the same after this.

While not actually present at the event; I was given a screencap of my video playing by a coworker who did appear at CES. One of the coolest things ever is to see your work playing out at its intended purpose.