NFL HOUSE SUPER BOWL LVI

At GMR Marketing, I was put on to the creative team that handled the NFL House experience for Super Bowl LVI in Los Angeles for 2022. Our venue was the legendary Hudson Loft, which was transformed from a blank canvas to a full-out Art Deco-meets-street grunge experience. There we were to establish everything from furnishings and interior design to wall graphics and flair.

As mentioned, the exterior and front lobby were to be extremely classy. Art Deco in feel. “Vintage Hollywood” were the words that pushed constantly when discussing the feel of the entrance. Also here’s a video tour of the inside!

From the entrance is where you would then be led into a neon soaked hallway that let you know exactly where to go for the fun. This main hallway went through many iterations and ideas before being approved. A giant, almost collage like approach to the various NFL assets, was the best use of the graphics given to us.

The other main area of the event was finally the lounge/bar area. This was to be more urban in exploration, less neon, not so Art-Deco, however, still very NFL in its appearance. We used this as a chance to give the VIPs a break from the neon, atleast until the evening hours, when it was reintroduced for an almost night club like feel. Throughout you see nuances of street graffiti and the arrows that we made motific throughout.

And finally here’s some extra pictures from other parts of the experience, all the way to the fourth floor of the venue. This room being another networking/lounge area for house-goers.